My public relations experience reaches back to high school when I planned my first special event, a tree-planting ceremony to honor our soldiers missing in action in Vietnam. At that point, I began to understand the value of bringing visibility to issues, to activities and to ideas. I also got my first feel for what was involved in doing that.
I took a circuitous route through print and radio journalism back to public relations, but that served to strengthen my writing skills. We all know that good writing is the backbone of public relations.
So here I am, with my masters in information science, and accredited in both public relations and business communication. Prior to opening Dalton Dupes, I was Communications Director for a county mayor who was under attack by a political machine. At the time, the mayor was also president of the County Executives of America, and I served as his press secretary and liaison to the White House.
While fending off attacks, I still managed to do award-winning communications work, bringing in an Award of Excellence from the National Association of County Information Officers for a one-of-a-kind telethon. The county launched a community scholarship program and we won local Public Relations Society of America awards for public relations work promoting that.
During that same period, I took on the volunteer task of communications director with the League of Women Voters of Knoxville/Knox County. Calling on my broad base of public relations experience, I helped raise the organizations visibility by developing and implementing a publicity plan that included special events, fundraising activities, guest columns, press conferences, and more.